The creators of Produce Buzz, Theresa Nolan, Rick Stepp, and Edwin Stepp, are siblings who grew up on fruit and vegetable farms and helped their father run a wholesale produce business. When they get together at family reunions the conversation will always include a healthy dose of anecdotes about the world of fresh produce. And if their gathering involves a visit to a grocery store, there is no doubt that most of the time there will be spent poring over the shelves in the produce section.
Cynthia Benedetto is an honorary sibling of the Stepps. She worked for many years with the three of them in Theresa's marketing and merchandising company, The Nolan Network (TNN). She loves to join in on the fun when the discussion turns to fresh produce. When the four of them get going, there is a healthy does of good-natured teasing and joking with each other. But don't be mistaken, these four Produce Buzzers take their fruits and veggies very seriously. Even though there is a lot of laughter, listeners are served up plenty of information about how to select, store, prepare and serve all types of fresh produce.
TNN represented dozens of brands, fruit and vegetable promotional boards, and grower/shippers of fresh produce. Their clients included Giumarra Companies, Inc., ZESPRI International, Heartland Fruit New Zealand Limited, DNE World Fruit Sales (DNE), Seald Sweet International, Ocean Spray Cranberries, Fyffes, ENZA Fresh, ZESPRI, The David Oppenheimer Company, The Maine Potato Board, Driscoll Strawberry Associates Inc., The California Tomato Commission, The California Avocado Commission, the California Kiwifruit Commission, and the California Artichoke Advisory Board just to name a few.
Recognizing that the world is facing serious health crises, many of which can be alleviated by eating more fresh, natural foods, they wanted to share their passion for fresh produce and enlist others with the same fanatical appreciation for fruits and vegetables to do the same. Their hope is that passion will become contagious and help reverse modern society's struggle to stay healthy. Please join them and spread Produce Buzz!